Dr. Ernie Ward and Beckie Mossor, MPA, RVT, have co-hosted their award-winning weekly veterinary podcast since 2016.

Each week, they “tackle the toughest topics in veterinary medicine,” highlighting controversial issues and trending news, introducing veterinary key opinion leaders and provocateurs, and offering solutions to the myriad challenges facing the veterinary profession.

 

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Are Pet Owners Turning Away from Vets? Reclaiming Preventive and Senior Pet Care, Pet Nutrition, and Pet Longevity Science
Are Pet Owners Turning Away from Vets? Reclaiming Preventive and Senior Pet Care, Pet Nutrition, and Pet Longevity Science

In this episode of The Veterinary Viewfinder, Dr. Ernie Ward and Beckie Mosser, RVT, MPA, dive into an urgent issue facing veterinary professionals: the decline of preventive care visits and the growing trend of pet owners seeking wellness advice outside the clinic. As wellness exams, vaccinations, and senior care consultations decline, veterinarians are feeling the impact. With the rise of AI-driven tools, (questionable) social media influencers, and accessible online advice, pet owners are turning to alternative sources for preventive care tips and longevity strategies.

Dr. Ward and Beckie explore why this shift is happening and discuss how veterinarians can reclaim their role as the primary preventive care providers. They share practical tactics and communication strategies for engaging pet owners, emphasizing the value of early disease detection, quality of life improvement, and the unmatched expertise of veterinary professionals. Tune in to learn how veterinarians can reestablish their position in preventive pet care and enhance their relationship with clients amid a rapidly evolving pet care landscape.

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The Rise of Veterinary Influencers - Controversies & Opportunities

Are you a veterinary influencer? Do you aspire to be called “an influencer?” If so, you may want to talk to Beckie first!

This week co-hosts Dr. Ernie Ward and Beckie Mossor, RVT tackle the rise of veterinary influencers. The duo discuss the controversies and opportunities of being a social media influencer, and their concerns over certain types of “veterinary influence.” Viewfinders, buckle up. This episode might get bumpy!

Beckie shares her concerns that some popular veterinarian influencers may be “driving a wedge” between veterinary professionals and pet parents. Dr. Ward muses that some veterinarians may be posting unprofessional or inappropriate content in an attempt to get more “likes.” Both hosts lament the promotion of uncredentialed, unlicensed, self-proclaimed pet experts to large veterinary CE keynote speakers. Told you it might be bumpy.

Viewfinders, this is an especially tough topic that deserves our profession’s attention. What do you think about the rise of veterinary and pet influencers? What are your suggestions for making sure we’re educating the pet loving public in a professional and responsible manner?

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