Pet parents and veterinary professionals are increasingly getting their news, information, and even medical advice from social media. With the trend toward shorter forms of content, is this helping or hurting pet care and veterinary professionals?

This week our co-hosts Dr. Ernie Ward and Beckie Mossor, RVT tackle the impact Tik Tok, Instagram, Snapchat are having on the veterinarians, veterinary technicians, and pet parent. What effect is this global “social experiment” of social media having on the quality of life, health, and overall wellbeing for both people and pets?

The pair offer solutions for veterinary professionals interested in learning more about what pet parents are asking about online (Dr. Ward describes how he uses “social listening”) and Beckie explores the pros and cons of super-speedy scrolling and “meme learning.”

Viewfinders, this is a candid conversation about a topic that continues to affect the world. How are you using social media, especially short-form media in your practice? What do you think about veterinary professionals and pet parents using these platforms as their primary means of information? What are some of your favorite - and unfavorite - influencers?

Viewfinders, thank you again for your loyal listening as we near our FOUR YEAR ANNIVERSARY!! Stay safe and give your pets a hug from us! See you next Wednesday!

Nearly 2 billion people, including veterinary professionals, are using Facebook in 2018. This week Drs. Ernie Ward and Cyndie Courtney along with Beckie Mossor, RVT talk with Dr. Caitlin DeWilde about social media and her business, The Social DVM. The group discuss Caitlin's story of becoming a veterinarian, the recent changes to the Facebook News Feed algorithm, and practical advice for managing a veterinary clinic's Facebook Page.