Dr. Ernie Ward and Beckie Mossor, MPA, RVT, have co-hosted their award-winning weekly veterinary podcast since 2016.

Each week, they “tackle the toughest topics in veterinary medicine,” highlighting controversial issues and trending news, introducing veterinary key opinion leaders and provocateurs, and offering solutions to the myriad challenges facing the veterinary profession.

 

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Are Pet Owners Turning Away from Vets? Reclaiming Preventive and Senior Pet Care, Pet Nutrition, and Pet Longevity Science
Are Pet Owners Turning Away from Vets? Reclaiming Preventive and Senior Pet Care, Pet Nutrition, and Pet Longevity Science

In this episode of The Veterinary Viewfinder, Dr. Ernie Ward and Beckie Mosser, RVT, MPA, dive into an urgent issue facing veterinary professionals: the decline of preventive care visits and the growing trend of pet owners seeking wellness advice outside the clinic. As wellness exams, vaccinations, and senior care consultations decline, veterinarians are feeling the impact. With the rise of AI-driven tools, (questionable) social media influencers, and accessible online advice, pet owners are turning to alternative sources for preventive care tips and longevity strategies.

Dr. Ward and Beckie explore why this shift is happening and discuss how veterinarians can reclaim their role as the primary preventive care providers. They share practical tactics and communication strategies for engaging pet owners, emphasizing the value of early disease detection, quality of life improvement, and the unmatched expertise of veterinary professionals. Tune in to learn how veterinarians can reestablish their position in preventive pet care and enhance their relationship with clients amid a rapidly evolving pet care landscape.

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More Money, More Problems - Let's Talk about the 2022 NAVTA Demographics Survey

The 2022 NAVTA Demographics survey was released during VMX 2023. This week we discuss the findings, actions we can take, and questions for the future.

Hosts Dr. Ernie Ward and President-Elect of NAVTA, Beckie Mossor, RVT, take a deep dive into the findings of this critical survey. The last demographics survey was conducted in 2016, and, wow, some things have changed - and others remained, sadly, the same.

The survey results revealed the following highlights:

• The average Veterinary Technician is earning 25% more than in 2016.
• More than 70% of Veterinary Technicians have an Associates’ degree, up 16% from 2016.
• More than 1/3 of Veterinary Technicians have student loan debt, averaging $29,700/person.
• One-third of Veterinary Technicians have a second job, most often at full-time.

Viewfinders, this is an important discussion for the veterinary profession. We encourage you to share it with your colleagues, discuss your thoughts, and get involved!

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