Dr. Ernie Ward and Beckie Mossor, MPA, RVT, have co-hosted their award-winning weekly veterinary podcast since 2016.
Each week, they “tackle the toughest topics in veterinary medicine,” highlighting controversial issues and trending news, introducing veterinary key opinion leaders and provocateurs, and offering solutions to the myriad challenges facing the veterinary profession.
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Appreciating Veterinary Sales Reps: Strategies for Stronger Partnerships
In this week’s episode of “The Veterinary Viewfinder,” hosts Dr. Ernie Ward and Beckie Mosser, MPA, RVT, shine a spotlight on a vital yet often overlooked part of veterinary teams—sales representatives. From pharmaceutical, lab, and food reps to distributors and specialty companies, these professionals play a key role in keeping veterinary clinics running smoothly and efficiently. As the end of the year approaches and fresh off National Veterinary Technician Week, many clinics rely on their reps more than ever—often without recognizing their efforts.
Dr. Ward and Beckie discuss the unspoken challenges reps face, including feeling undervalued or being taken for granted, especially during busy seasons when clinics call on them for help with events and celebrations. This episode explores the sometimes tricky relationship between clinics and reps, highlighting how veterinarians and staff can become better partners.
Tune in to learn how your clinic can foster healthier, more respectful interactions with sales reps and why these unsung heroes deserve more appreciation. Whether you're a clinic owner, technician, or vet, this episode is packed with insights to help strengthen these essential relationships.
Welcome to this spine-chilling episode of “The Veterinary Viewfinder!” This week, Dr. Ernie Ward and registered veterinary technician Beckie Mosser dive into the eerie world of (allegedly) haunted veterinary clinics. With Halloween around the corner, we’re exploring the paranormal tales that have left many veterinary teams wondering if they’re truly alone during those late-night shifts.
From shadowy figures seen after-hours to strange, unexplained noises echoing through clinic halls, our colleagues across the country—and beyond—have shared their supernatural experiences. These ghostly tales range from curious spirits seemingly checking in on patients to spooky apparitions that might make even the bravest veterinarian shiver. Join us as we delve into these mysterious occurrences that some veterinary teams encounter, especially during Halloween.
This episode isn’t just for thrill-seekers; it’s a look at how these supernatural events can “shape” the “spirit” of teams working in veterinary practices, strengthening their “chains” as staff members share their creepy experiences. Whether you’re a skeptic or a believer, this episode will have you hooked—and maybe a little spooked! Tune in for a ghostly good time as Ernie and Beckie tackle one of the most “spirited” topics we’ve ever covered on “The Veterinary Viewfinder.”