Dr. Ernie Ward and Beckie Mossor, MPA, RVT, have co-hosted their award-winning weekly veterinary podcast since 2016.

Each week, they “tackle the toughest topics in veterinary medicine,” highlighting controversial issues and trending news, introducing veterinary key opinion leaders and provocateurs, and offering solutions to the myriad challenges facing the veterinary profession.

 

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Are Pet Owners Turning Away from Vets? Reclaiming Preventive and Senior Pet Care, Pet Nutrition, and Pet Longevity Science
Are Pet Owners Turning Away from Vets? Reclaiming Preventive and Senior Pet Care, Pet Nutrition, and Pet Longevity Science

In this episode of The Veterinary Viewfinder, Dr. Ernie Ward and Beckie Mosser, RVT, MPA, dive into an urgent issue facing veterinary professionals: the decline of preventive care visits and the growing trend of pet owners seeking wellness advice outside the clinic. As wellness exams, vaccinations, and senior care consultations decline, veterinarians are feeling the impact. With the rise of AI-driven tools, (questionable) social media influencers, and accessible online advice, pet owners are turning to alternative sources for preventive care tips and longevity strategies.

Dr. Ward and Beckie explore why this shift is happening and discuss how veterinarians can reclaim their role as the primary preventive care providers. They share practical tactics and communication strategies for engaging pet owners, emphasizing the value of early disease detection, quality of life improvement, and the unmatched expertise of veterinary professionals. Tune in to learn how veterinarians can reestablish their position in preventive pet care and enhance their relationship with clients amid a rapidly evolving pet care landscape.

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North American Association of Veterinary Receptionists (NAAVR) - with Debbie Boone, CVPM

A tough job that we often talk about on the Veterinary Viewfinder is the role of a veterinary receptionist, a customer service representative, or whatever you choose to call those invaluable folks up front who are, quite frankly, taking a lot of the hits from our clients. 

This week, we’re excited to welcome back to the podcast Debbie Boone, CVPM, one of the co-founders of a new organization dedicated to improving the lives and skills of those folks who are our veterinary receptionists. This week, we want to talk to you about how you can get involved and why this is important for your clinic.

Hosts Dr. Ernie Ward and Beckie Mossor, RVT, MPA, talk with Debbie Boone, CVPM, a co-founder of the North American Association of Veterinary Receptionists (NAAVR) co-founder. Learn how this organization started, what their plans are, and why you should better train your veterinary receptionists!

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