Dr. Ernie Ward and Beckie Mossor, MPA, RVT, have co-hosted their award-winning weekly veterinary podcast since 2016.

Each week, they “tackle the toughest topics in veterinary medicine,” highlighting controversial issues and trending news, introducing veterinary key opinion leaders and provocateurs, and offering solutions to the myriad challenges facing the veterinary profession.

 

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Are Pet Owners Turning Away from Vets? Reclaiming Preventive and Senior Pet Care, Pet Nutrition, and Pet Longevity Science
Are Pet Owners Turning Away from Vets? Reclaiming Preventive and Senior Pet Care, Pet Nutrition, and Pet Longevity Science

In this episode of The Veterinary Viewfinder, Dr. Ernie Ward and Beckie Mosser, RVT, MPA, dive into an urgent issue facing veterinary professionals: the decline of preventive care visits and the growing trend of pet owners seeking wellness advice outside the clinic. As wellness exams, vaccinations, and senior care consultations decline, veterinarians are feeling the impact. With the rise of AI-driven tools, (questionable) social media influencers, and accessible online advice, pet owners are turning to alternative sources for preventive care tips and longevity strategies.

Dr. Ward and Beckie explore why this shift is happening and discuss how veterinarians can reclaim their role as the primary preventive care providers. They share practical tactics and communication strategies for engaging pet owners, emphasizing the value of early disease detection, quality of life improvement, and the unmatched expertise of veterinary professionals. Tune in to learn how veterinarians can reestablish their position in preventive pet care and enhance their relationship with clients amid a rapidly evolving pet care landscape.

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Latest Podcast Episodes - Click to Listen

Dr. Ernie Ward Dr. Ernie Ward

National Veterinary Technician Week is Oct 15-21, 2023

This year marks the 30th anniversary of National Veterinary Technician Week! We’ve got the President-Elect of the National Association of Veterinary Technicians in America (NAVTA), Beckie Mossor, RVT, to tell us what you need to know and do!

Hosts Dr. Ernie Ward and Beckie Mossor, RVT, discuss this year’s National Vet Tech Week theme, “Pearls of Wisdom,” and what it means to them. 

Our hosts share their top tips for celebrating your registered veterinary technicians and how you can avoid practice drama over not observing others. Yes, we go there. 

Dr. Ward shares his tips on using social media to hire vet techs, and Beckie offers tips on using social media to recognize your vet techs’ awesomeness! Bonus hiring and celebration tips are included!

We’d also like to publicly recognize NAVTA and Hill’s Pet Nutrition for their 30 years of commitment to National Veterinary Technician Week. Thank you!

To learn more, visit: https://navta.net/national-veterinary-technician-week/

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Dr. Ernie Ward Dr. Ernie Ward

Let's Talk about National Veterinary Technician Week Oct 16-22, 2022

National Veterinary Technician Appreciation Week is October 16-22, 2022. This week we celebrate our amazing licensed veterinary technicians! The “backbone,” “heart,” or “insert organ system of your choice here” of veterinary medicine!

Hosts Dr. Ernie Ward and Beckie Mossor, RVT, take time this week to talk about the invaluable contributions veterinary technicians make to the veterinary profession. Our hosts share tips on how you can recognize your vet techs, why they deserve a whole year of celebrations, and how to attract more great folks to the vet tech profession.

The pair also discuss their views on “resilience” and some of its associated risks as this year’s theme.

Viewfinders, we hope you’ll take time to do something special for your vet techs from October 16-22, 2022. If you do, please share it on our Instagram or Facebook pages! If you have questions or ideas for future podcasts, email us at veterinaryviewfinder@gmail.com.

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