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Nov 6, 2024

Are Pet Owners Turning Away from Vets? Reclaiming Preventive and Senior Pet Care, Pet Nutrition, and Pet Longevity Science

Nov 6, 2024

In this episode of The Veterinary Viewfinder, Dr. Ernie Ward and Beckie Mosser, RVT, MPA, dive into an urgent issue facing veterinary professionals: the decline of preventive care visits and the growing trend of pet owners seeking wellness advice outside the clinic. As wellness exams, vaccinations, and senior care consultations decline, veterinarians are feeling the impact. With the rise of AI-driven tools, (questionable) social media influencers, and accessible online advice, pet owners are turning to alternative sources for preventive care tips and longevity strategies.

Dr. Ward and Beckie explore why this shift is happening and discuss how veterinarians can reclaim their role as the primary preventive care providers. They share practical tactics and communication strategies for engaging pet owners, emphasizing the value of early disease detection, quality of life improvement, and the unmatched expertise of veterinary professionals. Tune in to learn how veterinarians can reestablish their position in preventive pet care and enhance their relationship with clients amid a rapidly evolving pet care landscape.

Nov 6, 2024

Latest Podcast Episodes - Click to Listen

Dr. Ernie Ward 4/17/24 Dr. Ernie Ward 4/17/24

North American Association of Veterinary Receptionists (NAAVR) - with Debbie Boone, CVPM

A tough job that we often talk about on the Veterinary Viewfinder is the role of a veterinary receptionist, a customer service representative, or whatever you choose to call those invaluable folks up front who are, quite frankly, taking a lot of the hits from our clients.

This week, we’re excited to welcome back to the podcast Debbie Boone, CVPM, one of the co-founders of a new organization dedicated to improving the lives and skills of those folks who are our veterinary receptionists. This week, we want to talk to you about how you can get involved and why this is important for your clinic.

Hosts Dr. Ernie Ward and Beckie Mossor, RVT, MPA, talk with Debbie Boone, CVPM, a co-founder of the North American Association of Veterinary Receptionists (NAAVR) co-founder. Learn how this organization started, what their plans are, and why you should better train your veterinary receptionists!

Dr. Ernie Ward 4/26/23 Dr. Ernie Ward 4/26/23

Veterinary Receptionist Appreciation Week 2023 with Founder Ethel Pawlak

It’s Veterinary Receptionist Appreciation Week, and we’ve got the person who started it all, Ethel Pawlak! Joins us to celebrate our amazing veterinary receptionists April 23-29 as Veterinary Receptionist Week!

Hosts Dr. Ernie Ward and Beckie Mossor, RVT, are joined by the person who started Veterinary Receptionist Week some nineteen years ago, Ethel Pawlak. We share her story of decades in veterinary practice and why she believes veterinary receptionists deserve their own special week of recognition. We agree!

We discuss why veterinary receptionists (CSRs, etc.) are often unsung heroes in the veterinary profession and how they can make - or break - a veterinary experience.

Dr. Ward advocates for better pay, benefits, training, and support and expresses how a stable veterinary receptionist team can grow your business.

Beckie praises veterinary receptionists' unique skillset and why she believes they are essential for successful patient care and client service.

Viewfinders, how are you celebrating Veterinary Receptionist Week? Share your thoughts, experiences, and ideas!

Thank you, Ethel Pawlak, for advocating for veterinary receptionists!