Dr. Ernie Ward and Beckie Mossor, MPA, RVT, have co-hosted their award-winning weekly veterinary podcast since 2016.

Each week, they “tackle the toughest topics in veterinary medicine,” highlighting controversial issues and trending news, introducing veterinary key opinion leaders and provocateurs, and offering solutions to the myriad challenges facing the veterinary profession.

 

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Are Pet Owners Turning Away from Vets? Reclaiming Preventive and Senior Pet Care, Pet Nutrition, and Pet Longevity Science
Are Pet Owners Turning Away from Vets? Reclaiming Preventive and Senior Pet Care, Pet Nutrition, and Pet Longevity Science

In this episode of The Veterinary Viewfinder, Dr. Ernie Ward and Beckie Mosser, RVT, MPA, dive into an urgent issue facing veterinary professionals: the decline of preventive care visits and the growing trend of pet owners seeking wellness advice outside the clinic. As wellness exams, vaccinations, and senior care consultations decline, veterinarians are feeling the impact. With the rise of AI-driven tools, (questionable) social media influencers, and accessible online advice, pet owners are turning to alternative sources for preventive care tips and longevity strategies.

Dr. Ward and Beckie explore why this shift is happening and discuss how veterinarians can reclaim their role as the primary preventive care providers. They share practical tactics and communication strategies for engaging pet owners, emphasizing the value of early disease detection, quality of life improvement, and the unmatched expertise of veterinary professionals. Tune in to learn how veterinarians can reestablish their position in preventive pet care and enhance their relationship with clients amid a rapidly evolving pet care landscape.

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Who Decides What To Buy? Veterinary Team Decision-Making For Software and Equipment Purchases

Who would guess that choosing a software subscription or medical equipment could cause division and disharmony within a veterinary practice team?  

Join Dr. Ernie Ward and Beckie Mossor, RVT, in The Veterinary Viewfinder's latest podcast episode: "Who Decides What To Buy? Veterinary Team Decision-Making For Software and Equipment Purchases." 

This week our hosts delve into the critical aspect of choosing software and equipment in the veterinary world and discover the thought process behind these crucial decisions. 

With expert insights from Dr. Ernie Ward and Beckie Mossor, RVT, this episode sheds light on the complex dynamics of veterinary team decision-making and empowers practices to make informed choices. 

Gain valuable tips on aligning technology with practice needs, optimizing workflow efficiency, and maximizing patient care. Stay ahead of the game and elevate your decision-making skills with this engaging and informative podcast episode!

Viewfinders, what do you think? Has this been an issue in your clinic? How did your team or leadership handle it? Please share your experiences on our Facebook and Instagram pages or message us at veterinaryviewfinder@gmail.com.

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