Dr. Ernie Ward and Beckie Mossor, MPA, RVT, have co-hosted their award-winning weekly veterinary podcast since 2016.

Each week, they “tackle the toughest topics in veterinary medicine,” highlighting controversial issues and trending news, introducing veterinary key opinion leaders and provocateurs, and offering solutions to the myriad challenges facing the veterinary profession.

 

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World Pet Obesity Week Special: Expert Insights on Obesity, Nutrition, and Hurricane Helene Relief Efforts
World Pet Obesity Week Special: Expert Insights on Obesity, Nutrition, and Hurricane Helene Relief Efforts

This week, we focus on two critical issues. First, it’s World Pet Obesity Awareness Week, October 7–13, 2024, and we need your help, veterinary professionals, to participate in our biennial Pet Obesity Prevalence Survey by signing up at PetObesityPrevention.org.

Joining us this week is board-certified veterinary nutritionist Martha Cline from Purina to dive into the communication challenges surrounding pet obesity, discuss spectrum of care issues with nutrition and obesity, and explore cutting-edge research on metabolomics and its relevance to joint disease and obesity treatment.

But that’s not all. We’ll also address the aftermath of Hurricane Helene, which devastated parts of the Southeast, including parts of Florida, Georgia, North Carolina, and Tennessee. Co-hosts Dr. Ernie Ward and Registered Veterinary Technician Beckie Mosser will share ways you can help, as well as some local relief efforts that are making a difference. Links below.

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The Rise of Massive Pet Products Conferences: Where are all the Veterinary Professionals?

SuperZoo 2023 recently wrapped in Las Vegas, Nevada. This year 1,111 vendors were on-site to share their products and offerings to the pet industry. This week we discuss the vital - and often overlooked - importance of including veterinary professionals in creating, developing, and promoting pet care products and how you can stay informed of emerging trends in our profession. There’s a whole lot to discuss!

Hosts Dr. Ernie Ward and Beckie Mossor, RVT, review the rise of massive pet product conferences and why more veterinary professionals should attend and know about them. Our hosts offer practical advice on how to handle a client who asks you about the “next great thing” in pet care and why we should be thankful when they present an unknown product or service (hint: it’s a learning opportunity). Our duo also dishes on why the latest pet food trend is often more important to most clients than learning about your new-fangled X-ray machine or fancy-pants blood analyzer. 

Viewfinders, let us know your thoughts and experiences on keeping up with so much new stuff! Share on Facebook or Instagram pages (@VeterinaryViewfinder) or email veterinaryviewfinder@gmail.com. 

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