Dr. Ernie Ward and Beckie Mossor, MPA, RVT, have co-hosted their award-winning weekly veterinary podcast since 2016.

Each week, they “tackle the toughest topics in veterinary medicine,” highlighting controversial issues and trending news, introducing veterinary key opinion leaders and provocateurs, and offering solutions to the myriad challenges facing the veterinary profession.

 

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Are Pet Owners Turning Away from Vets? Reclaiming Preventive and Senior Pet Care, Pet Nutrition, and Pet Longevity Science
Are Pet Owners Turning Away from Vets? Reclaiming Preventive and Senior Pet Care, Pet Nutrition, and Pet Longevity Science

In this episode of The Veterinary Viewfinder, Dr. Ernie Ward and Beckie Mosser, RVT, MPA, dive into an urgent issue facing veterinary professionals: the decline of preventive care visits and the growing trend of pet owners seeking wellness advice outside the clinic. As wellness exams, vaccinations, and senior care consultations decline, veterinarians are feeling the impact. With the rise of AI-driven tools, (questionable) social media influencers, and accessible online advice, pet owners are turning to alternative sources for preventive care tips and longevity strategies.

Dr. Ward and Beckie explore why this shift is happening and discuss how veterinarians can reclaim their role as the primary preventive care providers. They share practical tactics and communication strategies for engaging pet owners, emphasizing the value of early disease detection, quality of life improvement, and the unmatched expertise of veterinary professionals. Tune in to learn how veterinarians can reestablish their position in preventive pet care and enhance their relationship with clients amid a rapidly evolving pet care landscape.

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The Rise of Massive Pet Products Conferences: Where are all the Veterinary Professionals?

SuperZoo 2023 recently wrapped in Las Vegas, Nevada. This year 1,111 vendors were on-site to share their products and offerings to the pet industry. This week we discuss the vital - and often overlooked - importance of including veterinary professionals in creating, developing, and promoting pet care products and how you can stay informed of emerging trends in our profession. There’s a whole lot to discuss!

Hosts Dr. Ernie Ward and Beckie Mossor, RVT, review the rise of massive pet product conferences and why more veterinary professionals should attend and know about them. Our hosts offer practical advice on how to handle a client who asks you about the “next great thing” in pet care and why we should be thankful when they present an unknown product or service (hint: it’s a learning opportunity). Our duo also dishes on why the latest pet food trend is often more important to most clients than learning about your new-fangled X-ray machine or fancy-pants blood analyzer. 

Viewfinders, let us know your thoughts and experiences on keeping up with so much new stuff! Share on Facebook or Instagram pages (@VeterinaryViewfinder) or email veterinaryviewfinder@gmail.com. 

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