Dr. Ernie Ward and Beckie Mossor, MPA, RVT, have co-hosted their award-winning weekly veterinary podcast since 2016.

Each week, they “tackle the toughest topics in veterinary medicine,” highlighting controversial issues and trending news, introducing veterinary key opinion leaders and provocateurs, and offering solutions to the myriad challenges facing the veterinary profession.

 

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Are Pet Owners Turning Away from Vets? Reclaiming Preventive and Senior Pet Care, Pet Nutrition, and Pet Longevity Science
Are Pet Owners Turning Away from Vets? Reclaiming Preventive and Senior Pet Care, Pet Nutrition, and Pet Longevity Science

In this episode of The Veterinary Viewfinder, Dr. Ernie Ward and Beckie Mosser, RVT, MPA, dive into an urgent issue facing veterinary professionals: the decline of preventive care visits and the growing trend of pet owners seeking wellness advice outside the clinic. As wellness exams, vaccinations, and senior care consultations decline, veterinarians are feeling the impact. With the rise of AI-driven tools, (questionable) social media influencers, and accessible online advice, pet owners are turning to alternative sources for preventive care tips and longevity strategies.

Dr. Ward and Beckie explore why this shift is happening and discuss how veterinarians can reclaim their role as the primary preventive care providers. They share practical tactics and communication strategies for engaging pet owners, emphasizing the value of early disease detection, quality of life improvement, and the unmatched expertise of veterinary professionals. Tune in to learn how veterinarians can reestablish their position in preventive pet care and enhance their relationship with clients amid a rapidly evolving pet care landscape.

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National Pet Obesity Awareness Day is Oct. 12, 2022 - We Need Your Help!

Veterinary colleagues, we need your help with the 2022 US Pet Obesity Prevalence Survey! Sign up today at PetObesityPrevention.org.

This week hosts Dr. Ernie Ward and Beckie Mossor, RVT discuss how veterinary professionals can help gather information on pet obesity rates in the US this October. The duo discusses findings from the Association for Pet Obesity Prevention (APOP) 2021 Pet Owner Weight Management, Nutrition, and Pet Food Survey, including current pet parent attitudes on grain-free diets, DCM, best sources of pet food information, and much more!

We need your help with this year’s survey. Our primary goal is to enroll as many veterinary clinics and professionals to collect BCS and body weight information. In addition, we ask that you share the Pet Owner Survey on your social media to help us better understand contemporary attitudes and opinions on pet weight loss, food, and how we can better help pets achieve (and maintain) a healthy body condition.

PRIZES! Did we mention prizes? The veterinary professional that submits the most pet data will win a YETI COOLER! The clinic that submits the most pets will receive an IPAD! We’ll also give away several prizes to random participants, including BASEPAWS GENETICS TEST KITS! Stay tuned to APOP’s Instagram and Facebook for additional details and prizes! Be sure to sign up by October 12!

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