Latest Podcast

Featured

Nov 6, 2024

Are Pet Owners Turning Away from Vets? Reclaiming Preventive and Senior Pet Care, Pet Nutrition, and Pet Longevity Science

Nov 6, 2024

In this episode of The Veterinary Viewfinder, Dr. Ernie Ward and Beckie Mosser, RVT, MPA, dive into an urgent issue facing veterinary professionals: the decline of preventive care visits and the growing trend of pet owners seeking wellness advice outside the clinic. As wellness exams, vaccinations, and senior care consultations decline, veterinarians are feeling the impact. With the rise of AI-driven tools, (questionable) social media influencers, and accessible online advice, pet owners are turning to alternative sources for preventive care tips and longevity strategies.

Dr. Ward and Beckie explore why this shift is happening and discuss how veterinarians can reclaim their role as the primary preventive care providers. They share practical tactics and communication strategies for engaging pet owners, emphasizing the value of early disease detection, quality of life improvement, and the unmatched expertise of veterinary professionals. Tune in to learn how veterinarians can reestablish their position in preventive pet care and enhance their relationship with clients amid a rapidly evolving pet care landscape.

Nov 6, 2024

Latest Podcast Episodes - Click to Listen

Dr. Ernie Ward 4/5/23 Dr. Ernie Ward 4/5/23

The Bridge Club’s Catherine Haskins Tells Her Story, and We Talk About Groomers and Vets (Again)

This week we’re delighted to have one of the founders of The Bridge Club join us. Catherine Haskins has spent much of her career behind the scenes in veterinary medicine, and now that she’s stepping out front, she’s got a lot to say!

Hosts Dr. Ernie Ward and Beckie Mossor, RVT, share the mic with Catherine Haskins of The Bridge Club. In her words, The Bridge Club “is a critical conversation company initiating meaningful conversations to elevate veterinary medicine. We strongly believe thoughtful discussions lead to realistic outcomes of the issues and topics affecting the veterinary profession. Our mission is to connect, engage and grow veterinary medicine and the services provided.”

In addition to sharing Catherine’s story, we revisit the relationship between veterinary professionals such as groomers, trainers, dog walkers, etc. We first covered this way back in August 2017. You may want to check out that episode (and a couple of others) for our advice on building relationships with pet paraprofessionals in your community - and why it’s essential!

Catherine and The Bridge Club will address that topic on April 19, 2023, and we recommend that you tune in. As always, those broadcasts are FREE (just like this podcast!).

Thanks, Catherine, for sharing your story with the Viewfinders!