Dr. Ernie Ward and Beckie Mossor, MPA, RVT, have co-hosted their award-winning weekly veterinary podcast since 2016.

Each week, they “tackle the toughest topics in veterinary medicine,” highlighting controversial issues and trending news, introducing veterinary key opinion leaders and provocateurs, and offering solutions to the myriad challenges facing the veterinary profession.

 

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Are Pet Owners Turning Away from Vets? Reclaiming Preventive and Senior Pet Care, Pet Nutrition, and Pet Longevity Science
Are Pet Owners Turning Away from Vets? Reclaiming Preventive and Senior Pet Care, Pet Nutrition, and Pet Longevity Science

In this episode of The Veterinary Viewfinder, Dr. Ernie Ward and Beckie Mosser, RVT, MPA, dive into an urgent issue facing veterinary professionals: the decline of preventive care visits and the growing trend of pet owners seeking wellness advice outside the clinic. As wellness exams, vaccinations, and senior care consultations decline, veterinarians are feeling the impact. With the rise of AI-driven tools, (questionable) social media influencers, and accessible online advice, pet owners are turning to alternative sources for preventive care tips and longevity strategies.

Dr. Ward and Beckie explore why this shift is happening and discuss how veterinarians can reclaim their role as the primary preventive care providers. They share practical tactics and communication strategies for engaging pet owners, emphasizing the value of early disease detection, quality of life improvement, and the unmatched expertise of veterinary professionals. Tune in to learn how veterinarians can reestablish their position in preventive pet care and enhance their relationship with clients amid a rapidly evolving pet care landscape.

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Veterinary Receptionist Appreciation Week 2023 with Founder Ethel Pawlak 

It’s Veterinary Receptionist Appreciation Week, and we’ve got the person who started it all, Ethel Pawlak! Joins us to celebrate our amazing veterinary receptionists April 23-29 as Veterinary Receptionist Week! 

Hosts Dr. Ernie Ward and Beckie Mossor, RVT, are joined by the person who started Veterinary Receptionist Week some nineteen years ago, Ethel Pawlak. We share her story of decades in veterinary practice and why she believes veterinary receptionists deserve their own special week of recognition. We agree!

We discuss why veterinary receptionists (CSRs, etc.) are often unsung heroes in the veterinary profession and how they can make - or break - a veterinary experience. 

Dr. Ward advocates for better pay, benefits, training, and support and expresses how a stable veterinary receptionist team can grow your business. 

Beckie praises veterinary receptionists' unique skillset and why she believes they are essential for successful patient care and client service.

Viewfinders, how are you celebrating Veterinary Receptionist Week? Share your thoughts, experiences, and ideas!

Thank you, Ethel Pawlak, for advocating for veterinary receptionists! 

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