How to Help Pet Owners Panicked by Viral Internet Stories
The Internet has the potential to educate pet owners about better healthcare, but it also can scare the heck out of them! This week hosts Dr. Ernie Ward and Beckie Mossor RVT discuss some of the real and not-so-real internet news clients are worried about, simple strategies to help the veterinary team communicate the truth in a polite and effective manner, and why veterinarians need to pay attention to the myths, truths, and questions being raised and spread on social media. This is a timely tough topic that every veterinary team needs to hear and discuss.
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