Social Media Safety for Veterinary Professionals: What Facebook Knows about Veterinary Professionals and Our Clients. Veterinarian Dr. Ernie Ward reviews the current Facebook/Cambridge Analytica controversy, how veterinarians and veterinary technicians (vet techs) can determine what personal information Facebook is selling advertisers, whether or not you should be Facebook friends with clients and coworkers, concerns about Facebook Secret Groups, the importance of creating website blogs and owning and controlling your online content, and simple steps everyone should take to protect their personal and business social media.